A VTC company now offers a credit card to its users. Its use will give access to discounts.
A card to build customer loyalty
Since their arrival in France, the companies of VTC (transport car with driver) make the news. Their showdown with taxis highlights the debate on the uberisation of French society. Born in the United States, the most famous start-up of VTC plans to deploy a new service. Indeed, from November 2nd, Uber will launch a credit card. To do this, the company has partnered with a major US bank and one of the largest card payment networks (Visa).
If the VTC service is to drive an individual from point A to point B against remuneration, the launch of this credit card should allow him to add a string to his bow. Because in addition to passenger transport, the start-up offers to deliver meals at home. Thanks to the new card, customers will benefit from discounts on hotels and airline tickets or on partner e-commerce sites.
The war of bank cards is raging
The battle of bank cards does not only take place in the country of Uncle Sam Helberg. In Europe and France, the Neobanques upset market offers. Online banks had already started the work by offering premium blue cards for free. In return, clients must justify high incomes, domiciliate their salary or deposit money on an online savings account.
While in conventional banks, high-end bank cards require an annual fee of one to several hundred euros. The banks of last generation accentuate this revolution by making the user more autonomous in the management of his credit card. But more and more voices are questioning the intentions of the VTC company. Indeed, they fear that the data collected will be marketed. For the moment, only the USA is concerned by this novelty.