Bosch Automotive Aftermarket launches “Care For Life” campaign in ASEAN
Care For Life – leads long-term initiatives and contributes to society, focusing on children from vulnerable ASEAN communities.
In partnership with Club Rainbow Singapore, enriching the happiness of children facing life’s greatest challenges.
Supported by Primavera, Bosch AA aims to advocate for a better future for disadvantaged people through education, engagement and empowerment.
SINGAPORE, May 12, 2022 /PRNewswire/ — Bosch Automotive Aftermarket (Bosch AA), supported by Primavera, a children’s aid organization, is partnering with Club Rainbow Singapore to help chronically ill children through its Care for Life campaign. Debut in Singaporethis campaign will be launched in Malaysia, Thailand, Indonesia, Philippinesand Vietnamfocusing respectively on the areas of safety, air, sight, education and child health.
For Singapore, the focus is on the happiness of children with chronic illnesses (#CareForHappiness). Club Rainbow children can post wishes to the Dream Cloud, which will be granted by Bosch, its employees and business partners.
“Our partnership with Club Rainbow signifies our commitment to continue reaching out to children in need. We aim to spread joy, encourage employee volunteerism and gain support from our business partners,” said Marcio Coelho, Vice President ASEAN of Bosch Automotive Aftermarket. “We also raise awareness of efforts to help children with chronic illnesses. Our way of creating happiness as smiling children is always the best gift.”
Care for Life will involve art programs with an automotive theme. Parts will be auctioned with Bosch AA business partners by the End of the year. All funds raised and a portion of the value of sales will be directed to Club Rainbow which supports a variety of programs and services.
“We are honored to partner with Bosch AA in this #CareForHappiness initiative. This will have a positive impact on children and families. As we aim to provide essential support and services to beneficiaries, we more than welcome partnerships like this one,” said Mr. Teo Siang Loonggeneral manager of Club Rainbow (Singapore).
To learn more about Bosch AA’s #CareForHappiness campaign and access the Dream Cloud, log on to https://www.dreamlist.com/for/careforlife.
SOURCE Bosch Automotive Aftermarket