FINNISH LONG DRINK LAUNCHES ADVERTISING CAMPAIGN, BRINGING FINLAND’S SECRET OF HAPPINESS TO AMERICANS EVERYWHERE
NEW YORK, April 7, 2022 /PRNewswire/ — Finland’s Long Drink – America’s #1 long drink brand made with real alcohol and sparkling citrus – has launched its first national, cross-platform, fully integrated advertising campaign.
Finland was recently named the happiest country in the world for the fifth consecutive year by the world happiness report. For the Finnish founders of The Finnish Long Drink, this comes as no surprise – the reason is the long drink – their country’s best-kept secret and top-selling spirits category.
As part of The Finnish Long Drink’s mission to make America the happiest country in the world (having ranked outside the top 10 every year since the report began in 2012), the dynamic new campaign captures the spirit of Finland happiness via the country’s own brand of humor; an immersive experience that directly plunges the viewer into the brand’s universe. Follow the protagonists as they are magically transported from the routine of regular drinking experiences we have come to endure, to the happiest place on earth – all via The Finnish Long Drink.
“As we roll out this platform-agnostic approach, the goal of this campaign is to capture and share the happiness of long drinkers across America, wherever it happens throughout the year. “, said Tiffany AppletonCreative Director, People & Taste Technology [THAT]. “Launched with an onslaught of video content, The Finnish Long Drinkers will soon realize that each film is filled with Easter eggs and hints of much more to come.”
“Thanks to The Finnish Long Drink – America’s #1 long drink brand – the next generation of Finns are giving Finland own alcohol category a real identity with a louder and bolder voice. ” Says Danny Mandelbaum, Vice President of Marketing at The Finnish Long Drink. “This multi-faceted campaign captures the spirit of Finland and the joy of tasting a refreshing and delicious long drink. This is the continuation of our mission – for America to join Finland as the happiest country in the world.”
The Finnish long drink ad campaign is available now, streaming on TV and online platforms, including YouTube and social media. The release parallels its rapid expansion into several new markets across the country as The Finnish Long Drink becomes a national brand.
For more information, visit thelongdrink.com and follow on social media @long drink.
About the Finnish long drink
The Finnish long drink is one of the best-selling categories of alcohol in Finland – a legend that is now available in America. The roots of long drinks date back to the 1952 Summer Games in helsinki, as the country of just 4 million people was still recovering from World War II. Anxious to be able to serve drinks quickly enough to all visitors, Finland commissioned the creation of a revolutionary new alcoholic drink that was both delicious and quick to serve – and so the first long drinks were born. Now, this legend has finally been brought to America by the next generation of Finns who want the world to experience the refreshing and unique Finnish long drink.
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SOURCE The Finnish long drink