Happiness and double it with a new coffee from Ecuador and chef Brandon Jew
Here we are, a whole new year, 2022. No more luggage for 2021; it’s a clean slate full of endless possibilities to make this trip around the sun better than the last, which might be a low bar, but still. This is the year we choose happiness. Or, if you’re feeling fiery, those bliss that’s like double bliss, you know. (APPROVED!)
And for those looking for double the bliss, there’s Double Happiness, a limited-edition coffee blend from Bay Area Equator Cafes, crafted in collaboration with Michelin-starred chef Brandon Jew.
Owner and executive chef of Mister Jiu’s in San Francisco’s Chinatown, the Jewish chef creates contemporary Chinese-American cuisine, earning him the aforementioned Michelin star, a 2020 James Beard nomination for Best Chef: California, as well. that the chance to share his recipes as the author of a cookbook. For his collaborative coffee, the Jewish chef chose an Ethiopian coffee from Odo Shakiso in the Guji zone. Faithful to an ancestral variety of Ethiopian coffee, Double Happiness, named after the Chinese symbol ?? meaning joy and happiness – has notes of black tea, stone fruit and graham crackers.
And more than being delicious, Double Happiness is a coffee that feels good. $ 1 from each bag purchased will be donated to Cut Fruit Collective, “a nonprofit organization based in the Bay Area of SF” which “[creates] art for Asian American and Pacific Islander (AAPI) Community Care – supporting artists, amplifying voices and investing in vulnerable communities.
A good coffee for you that is good for others is a collaboration that lives up to its name. Chef Brandon Jew’s Double Happiness and Equator Coffees cost $ 18.50 per 120z bag and are available for purchase from the official Equator website. For more information, visit the Double Happiness page.
Zac Cadwalader is editor-in-chief of Sprudge Media Network and editor-in-chief based in Dallas. Read more Zac Cadwalader on Sprudge.
All media courtesy of Equator Coffees
Disclosure: Equator Coffees is an Advertising Partner of the Sprudge Media Network