(WKOW) – A new initiative aims to advance the conversation about mental health from awareness to action.

Thursday, May 20, 2021 has been declared “Mental Health Day of Action,” sponsored primarily by Viacom and MTV.

the Mental Health Day of Action website said the day was organized because of the enormous pressure the pandemic has placed on people’s mental health.

“As a result of COVID-19, millions of people have discovered new mental health issues and millions more have seen their existing problems exacerbated,” the website read. “We must act now to meet the needs of our communities and identify opportunities to build long-term resilience.”

People are encouraged to “do what is right for them” to take action, which could include finding a therapist, reaching out to a friend, starting to meditate, and more.

A number of organizations across the country are participating in the day of action. He also followed a trend on Twitter, with accounts from Nickelodeon (a Viacom property) to UNICEF to President Joe Biden.

There are a number of resources available for people to promote the Mental Health Day of Action on a separate website entirely devoted to awareness.