Paired, a UK app that aims to make relationships happier and healthier, brings in £ 2.5m
Based in London, Twinned is a relationship app that provides the steps couples need to improve their relationship every day. The British startup raised $ 3.6 million (around £2.5 million) in seed funding, bringing the total raised by the company to date to 4.6 million dollars (approximately £3.2 million).
The round was led by Eka Ventures with participation from existing investors including Taavet Hinrikus (Wise), Harold Primate and the co-founders of Runtastic.
As part of the round, Camilla Dolan from Eka Ventures will join the board alongside app founders Kevin Shanahan and Diego López.
How will the funding be used?
The funding will be used to accelerate the company’s global growth ambitions and intensify its product development efforts, giving users personalized recommendations based on their interests and relationship needs.
Fun and factual app
Founded by Kevin Shanahan and Diego López, Paired is a fun, fact-based app that sparks daily conversations between partners. The app has over 5,000 subscribers, with a growing audience in the US, UK, Australia and Canada.
According to an independent appraisal of the app by the Open University and the University of Brighton, couples who use Paired see a 36% increase in the quality of their relationship in just three months.
Paired is available worldwide and can be downloaded for free from Apple App Store and Google play store, with a monthly or annual subscription required to access the full range of content and support.
“I am delighted with the support of our investors to bring relationship care to more couples,” comments Paired co-founder Kevin Shanahan. “I developed Paired because my own experience was that while we have a tool for dealing with relationship distress, which is couple therapy or counseling, we lack the tools to promote healthy relationship behaviors and prevent them. problems. We know people rely on technology to find love – in 2020 one third of American adults used a dating app or site. I think we’ll see a shift soon towards people who are using technology to help them stay in love too. “
Camilla Dolan of Eka Ventures said: “If you ask most people what is the key to their happiness, they will probably say good relationships! And often the most important of them is their relationship with their partner. Although relationship health is such an important and truly global part of our lives, there is currently no accessible and affordable way to support it – Paired set out to change that. We love Kevin & Diego’s vision to bring happiness and health to relationships and to be the global category leader in relationship management. What really got us excited are the Paired user stories and the level of change Paired already has on its first users. “
Existing investor Taavet Hinrikus, co-founder of Wise, adds, “Kevin and the Paired team have a vision to improve relationships for hundreds of millions of couples. Building and strengthening relationships is something we all need help with from time to time, but a lot of people don’t know where to turn for help. The rapid adoption by paid subscribers since their launch in October gives me confidence that it can become the global digital platform for relationships. “