‘Petal It Forward’ Campaign Has Happiness Spreading Like Wildflowers
ROANOKE, Va. – Kindness is in full bloom in the Roanoke Valley as George’s Flowers gave away thousands of free bouquets.
“There’s a lot of planning that goes into this event,” said George Clements, founder and owner of George’s Flowers.
This is part of their Petal It Forward campaign, where they give individuals two bouquets, one to keep and one to give away.
“Maybe someone who has never received flowers before or hasn’t been able to get someone flowers. They feel good twice,” Clements added.
“It feels really good to spread the kindness around us,” Jackson Kent, 10, said.
Jackson was following in the footsteps of his mother, who had attended the event for the past few years.
“It becomes very natural in this area, giving the flowers. He was very, very happy to do it and I’m happy to see him smile,” said Lindsey Kent, who works at George’s.
The excitement was contagious.
“I had a lady, after I gave them to her, she asked for a hug,” Jackson said.
With more than 5,000 bouquets brightening people’s days, the initiative is more than just marketing for George’s.
“It helps us give back to our community, as well as promote flowers and flower power,” Clements explained.
A gesture that makes happiness grow like wild flowers.
Copyright 2022 by WSLS 10 – All rights reserved.