Pinterest prioritizes user well-being, bans all weight loss ads
The digital bulletin board site said it also won’t allow advertisements that contain testimonials about weight loss or weight loss products, or advertisements that refer to body mass index ( BMI) or similar indices.
“This position makes Pinterest the only major platform to ban all weight loss advertising. It is an extension of our advertising policies which have long banned body shame and weight loss products or claims. dangerous, âthe company said in a blog post Thursday.
Ads promoting healthy lifestyles, habits or fitness services and products are still allowed on the platform if they do not “focus on weight loss”. The company said it developed the policy with advice from the National Eating Disorders Association.
Pinterest’s chief policy officer, Sarah Bromma, said in an interview that the rule change prioritizes Pinterest users “to emotional and mental health and well-being, especially those directly affected by disability. food, diet culture or bodily shame “.
Pinterest, which has long been fighting pro-food content on its site and has been blocking such searches since 2015 and directing users to expert organizations, already has rules against ads promoting diet pills or containing images. before and after weight loss. .
The company also said this week that its global head of inclusion and diversity, Tyi McCray, is leaving the company after less than a year. The move was first reported by Protocol.
Pinterest, which went public in 2019, has faced controversies around diversity and inequality over the past year, most notably when two former employees of the political team alleged racial discrimination in the workplace.
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