Sunil Gavaskar expresses his surprise and delight at the value of IPL media rights
Sunil Gavaskar, the former India captain, has admitted he did not expect the value of Indian Premier League media rights to reach the extraordinary levels seen at the ongoing auction in Mumbai. On the second day of the auction in Mumbai on Monday, June 13, BCCI is expected to earn at least Rs 45,000 crore as TV and internet broadcasting rights for the Indian subcontinent reached Rs 44,070 crore.
Gavaskar told India Today on Tuesday that the value of the IPL media rights only demonstrates the appeal of the T20 league and fans will continue to enjoy a high-quality streaming experience.
15 years ago I didn’t expect it to be so big: Sunil Gavaskar
BCCI has been assured of Rs 44,070 crore from the auction of Packages A and B – television and digital broadcasting rights across the Indian subcontinent for a period of 5 years from 2023 to 2027 – on Monday for 410 matches.
Although there is still a debate over TV rights, Viacom seems to be the front runner in securing digital rights.
“I never thought that after the first year of launching the IPL, these would be the numbers they would reach after 15 years,Gavaskar, who had served as chairman of BCCI (IPL affairs) in 2014, quoted India Today.
This is absolutely awesome and congratulations to everyone involved. You look at the quality of coverage. Because the numbers have always been good, the viewers loved it,” he added.
“But this number today, which we have, is mind-boggling. I just want to congratulate the BCCi, the TV executives. They will make sure the viewer gets what they pay for.”
Package C – a set of 18 non-exclusive games per season – and Package D – international TV and digital rights – brought the media rights auction into its third day. On Tuesday, June 14, bidding will resume.
Star India, Sony, Reliance-Viacom JV, Zee, Supersport and Sky Sports were among the biggest names in the broadcast industry competing for IPL media rights.
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