“We have a rich and diversified sea, a source of well-being and wealth which must be preserved”
“We have a rich and diverse sea, a source of well-being and wealth that must be preserved,” says the director of the Foundation, Aniol Esteban.
What is the role of the foundation in this promotion?
“Marilles fully funded the costs of producing, designing and printing the posters with the aim of bringing people closer to the fascinating marine world that lurks beneath the waters of the Balearic Sea. A world which unfortunately remains a great unknown, but which is accessible to all. Hopefully the posters will spark curiosity and inspire people to get to know the marine life of the Balearic Islands and put their heads under water.
Where did the idea come from?
“The posters are adapted from mini field guides that Toni Llobet, one of the best naturalist illustrators in the world, has been producing for years with the Cossetania publishing house.
How was the initiative developed?
“The process was to identify the best group of experts for the selected species and agree on the information for each of them. Dr Kike Ballesteros probably has the best knowledge of marine biodiversity in the Mediterranean and has played a key role. Then we worked with the Natural History Society of the Balearics, to make sure that all the information was tailored to the characteristics of the Balearics.
Why collaborate with the media?
“Collaboration with the media is essential for an initiative like this. The media play a very important role in our society and have a lot of responsibilities. Since the creation of Marilles, we have collaborated very well with all the media in the Balearic Islands and the support we receive from Grup Serra and other media is essential to achieve the collective goal of conservation of the Balearic Sea.
What is the main objective of this promotion?
“To inspire more educational and recreational activities and contact with the coast and the sea. There are many educational resources available, but there is a dearth of direct experience in the marine world, especially among the younger population. . This promotion aims to remind us that the Balearic Sea is rich and diverse and that it is a source of wealth, well-being and prosperity that must be given the attention it deserves to keep it in excellent condition. . We hope that they will bring some color and hope in this time of crisis and help put the sea at the center of economic stimulus plans for a more sustainable tourism model.
“In addition to Toni Llobet and Kike Ballesteros, we have collaborated with the Balearic Natural History Society, which is made up of an incredible group of experts from the natural world of the Balearic Islands, including the president, Toni Grau; Society member Francesc Riera and biologist Elvira Mayol, to name a few.